Definition of Vertical integration in media

Definition of Vertical integration in media 

When a company expands its business into areas that are at different points on the same production path, such as when a manufacturer owns its supplier and/or distributorand all so vertical integration is an arrangement in which the supply chain of a company is owned by that company. Usually each member of the supply chain produces a different product or (market-specific) service, and the products combine to satisfy a common need. It is contrasted with horizontal integration, wherein a company produces several items which are related to one-another. Vertical integration  has also described management styles that bring large portions of the supply chain not only under a common ownership

Disney 

its one of the biggest Hollywood studios, they have 4 basic division, movies. television parks resorts consumer product 

The Walt Disney Company operates through four primary business units, which it calls "business segments": Studio Entertainment, with the primary business unit The Walt Disney Studios, which includes the company's film, music recording label, and theatrical divisions; Parks and Resorts, featuring the company's theme .. 

The Walt Disney Studios
Corporate

1 Animation
2 Lucas-film Ltd.
3 Marvel Studios
4 Distribution
5 Disney Music Group
6 Disney Theatrical Group
7 Disney Studio Services
8 Studio Production Services

Conglomerate horizontally integrated

a company develops in to other areas of one industry, meaning they can benefit from other markets. This can be done by developing a company on that area of production like producing films by buying out/ taking over another company in the same stage of production.

For Example 

Benefit  

Disney core product was 2D animation but they horizontally integrated in to live action films. they develop a branch of they Disney company to reach new audience and therefore control  more of the film industry make more profit 

 

OFCOM

Ofcom is the communications regulatorOfcom is the communications regulator in the UK. We regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services

How ofcom is run :

Ofcom's main decision making body is the Board, which provides strategic direction for the organisation. It has a Non-Executive Chairman, Executive Directors (including the Chief Executive), and Non-Executive Directors.

Sections 1

This sections outlines the rules around scheduling & content in programmes with regard to ensuring that children under the age of eighteen are protected.

Section 2

This section outlines standards for broadcast content so as to provide adequate protection for members of the public from harmful and/or offensive material.

Section 3 

This section relates to material likely to encourage or incite the commission of crime or to lead to disorder.

section 4 

This section relates to the responsibility of broadcasters with respect to the content of religious programmes,

section 5 

To ensure that news, in whatever form, is reported with due accuracy and presented with due impartiality.

section 6 

This section covers the special impartiality requirements and other legislation that must be applied at the time of elections and referendums.

section 7

This section is to ensure that broadcasters avoid unjust or unfair treatment of individuals or organisations in programmes.

section 8

This section is to ensure that broadcasters avoid any unwarranted infringement of privacy in programmes and in connection with obtaining material included in programmes.

section 9 

This section relates to broadcasters editorial independence and control over programming with a distinction between editorial content and advertising.

section 10

To section relates to radio broadcast only and is to ensure the transparency of commercial communications as a means to secure consumer protection.

KISS FM 

Kiss FM has been fined £175,000 - the largest financial penalty ever imposed on a commercial radio station in the UK - following a series of complaints about the breakfast show.

The penalty relates to 10 complaints received over seven months about the London-based dance music station's breakfast show.

Jeremy Kyle

this morning 

Emap introduced a new complaints system following a £125,000 fine against another of its stations, Key 103 FM Manchester, in March last year, after a host joked about Ken Bigley's death two days after the Iraqi hostage's beheading was confirmed.

Ofcom said the new breaches showed an "almost wilful disregard... for not only Ofcom's codes but also the station's own audience".

The £75,000 fine also took into account a previous prank call complaint.

my sisters keeper 

complaints

The £100,000 fine was in connection with a discussion about the sex industry with references to anal sex, and a discussion about "daisy chaining", the term for teenagers involved in group sex, in which the station appeared to condone under-age sex, both on the breakfast show.

Ofcom also criticised another breakfast show item in which the words "crap", "sh**e" and "s**t" were used on a number of occasions.

In other items, presenters asked for suggestions for substituting the word "muff" for love, and the presenters discussed whether women were "up for it" and "ready for a bunk-up" after having a shower.

In another wind-up call, the show failed to bleep out the use of the word f k several times.

Outcomes 

they apologies